Commercial Capabilities

Transforming an R&D Organization into a Commercial Stage Company

Transforming an R&D Organization into a Commercial Stage Company

Marketing

  • Market and Landscape Assessment

  • Full Competitive Landscape Assessment

  • Go-to-Market Strategy and Detailed  Functional Plans

  • Product Positioning

  • Product & Franchise Strategy

  • Advocacy Planning

  • AOR Selection

  • Trade Name

  • Brand Development and Branded Assets

  • HCP and Patient Core Message Platform

  • Disease Awareness

  • Life Cycle Management Planning

Market Access

  • Landscape Assessment

  • Pricing and Payer Strategy

  • Value Proposition

  • Patient Support and Hub Development

  • EMR/Pathways Development

  • Budget Impact Model

  • Compendia

Commercial Operations

  • Go to Market Modeling

  • Launch Plan & Launch Readiness PM

  • Market Research

  • Data Acquisition Plan

  • Forecasting

  • P&L development

  • Market Research and Data Analytics

  • Order to Cash Operations

Sales

  • Field Strategy

  • Field Deployment

  • Incentive Compensation

  • Targeting & Alignments

  • Field Training

Channel Strategy

  • 3PL Selection & Implementation

  • Distribution Strategy & Implementation

  • Packaging Design

HR & Corporate  Communications

  • Corporate Organizational Structure

  • Corporate Ethos/Culture

  • Corporate Branding, digital assets

  • Governance

  • Recruiting & Staffing

  • Employee Training

  • IR, Corporate Communications, PR and SM

  • Internal Communications

Finance &  Administrative Services

  • Operational Budgeting, P&L

  • Revenue and Unit Forecasts

  • Investor Relations & Analyst Relations

  • Capital Strategy

  • Procurement Policies

  • Federal and State Reporting

  • GTN Planning

  • Govt Rebate Processing

  • S&OP Planning

  • BD efforts, licenses & partnerships

IT, Data &  Information Services

  • Enterprise Systems (ERP)

  • Commercial Software Integration

  • Data Infrastructure

  • Business Intelligence Reporting Capabilities

  • L4/Serialization Integration

R&D & Clinical

  • LCM, Asset development Strategy

  • Trial design

Medical Affairs

  • KOL network

  • Medical Communications Agency Selection

  • Medical Messaging Alignment with Positioning

  • MSL strategy

  • Guidelines, Compendia,

  • Medical Conferences & Congress Strategy

  • Publication Planning

Legal, Regulatory & Compliance

  • State Licensing

  • Compliance Infrastructure Build

  • Commercial SOPs

  • Quality Control / Audit Mgmt

  • Internal Compliance and Risk Management System

  • Data Privacy and Security

  • Contract Mgmt for Commercial Vendors

  • Enterprise Training for Commercial Stage Company

  • Risk Tolerance Alignment

CMC

  • Commercial Supply Chain Planning & Mgmt

  • Manufacturing Forecast & Safety Stock Planning

  • Commercial Distribution Planning

  • CMO Mgmt

  • 3PL and Data Integration

  • L4/Serialization Integration